Aflac invests extra {dollars} for promoting and activations in ladies’s basketball this March
Columbus, Georgia, December 7, 2022 /PRNewswire/ — Aflac Integrated, a number one supplier of supplemental medical insurance within the US, introduced plans to extend its help for the upcoming NCAA® Division 1 Girls’s Basketball Championship in an effort to attract consideration to the funding gaps that exist. in ladies’s athletics. As a part of its 2023 March Insanity® funding, Aflac is allocating a bigger portion of its on-site promoting and activation price range particularly to concentrate on ladies’s basketball.
The model may also work with the pinnacle coach of the 2022 Girls’s School Basketball Nationwide Championship, daybreak staley, to find out how greatest to distribute elevated funding to drive affect for gamers and followers through the match. Coach Staley may also co-star in Aflac’s March Insanity industrial which debuts previous to the match and which may also characteristic one other soon-to-be-announced teaching legend. Promoting will proceed to concentrate on reminding Individuals that Aflac is dedicated to serving to shut the medical debt hole.
“I’ve all the time mentioned that fairness in sports activities is about greater than goodie luggage and branding and indicators. It is about working with companions and advertisers like Aflac who use their {dollars} to essentially shut the hole,” Staley mentioned. “Change is lengthy overdue, and I am proud to companion with Aflac and present the ability of investing in ladies’s basketball.”
Aflac has been an Official Company Associate of the NCAA since 2021 and has dedicated to a 3rd yr. For the 2023 match, Aflac’s plan consists of bolstering model visibility with a various viewers by promoting throughout ladies’s basketball with greater than 30 spots, in addition to operating 10 spots through the males’s match.
“Aflac is proud to assist shine a lightweight on a number of the greatest athletes on the planet as they compete for the prospect to meet their desires of a nationwide championship,” mentioned garth knutson, Head of Advertising and marketing, Aflac. “With the assistance of Coach Staley, the NCAA, and different influencers interested by rising ladies’s sports activities, by 2023, we known as for extra promoting and advertising and marketing {dollars} to assist help and advocate for a greater expertise for feminine gamers. and the followers within the ladies’s match. .”
ABOUT AFLAC INCORPORATED
Aflac Integrated (NYSE: AFL) is a Fortune 500 firm that helps present safety to greater than 50 million folks by way of its subsidiaries in Japan and the US, paying money shortly when policyholders develop into sick or injured. For greater than six a long time, the insurance coverage insurance policies of Aflac Integrated subsidiaries have supplied policyholders the chance to concentrate on restoration, not monetary stress. Within the US, Aflac is the primary supplier of supplemental medical insurance merchandise.1 Aflac Life Insurance coverage Japan is the main supplier of most cancers and medical insurance coverage in Japan, the place it insures 1 in 4 houses. In 2021, the corporate was included within the Dow Jones Sustainability North America Index and have become a signatory to the Ideas for Accountable Funding (PRI). In 2022, Aflac Integrated was proud to be listed as one of many World’s Most Moral Firms by Ethisphere for the sixteenth consecutive yr, Fortune’s World’s Most Admired Firms for the twenty first time, and the Bloomberg Gender Equality Index for the third consecutive yr. To learn the way to get assist with bills that medical insurance doesn’t cowl, contact us at aflac.com or aflac.com/español. Traders can study extra about Aflac Integrated and its dedication to ESG and social duty at buyers.aflac.com below “Sustainability.”
1LIMRA 2021 US Supplemental Well being Insurance coverage Complete Market Report
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